Tim Herman’s latest mailer looks like a Richie Ross special. Richie Ross is a consultant for the left and the far-left in California.

Those of us seasoned in partisan politics start to recognize the all-to-familiar work of consultants.

Tim Herman’s second mailer says nothing, and I mean nothing.

Here’s the front. Taxpayers will smile – is this a marketing peice for his dental practice?

Here’s the back – what is Mr. Herman trying to accomplish?

He touts his community service including a swin team his daughter isn’t even on anymore – and fails to say “Vote for Me” on the back side. People will probably confuse this as a marketing peice for his business.

This is classic Richie Ross when he has a liberal client in a not-so-liberal area. Thin content like the first mailer and fluff.

The interesting part is that it touts the endorsement of two prominent local democrats on the bottom right hand corner.

This mailer is an epic fail. It gets a 3 for a D as it fails on two of the basic premises of marketing.

Why will taxpayers smile? and what are people supposed to do as a result of this mailer?

P.S. Please note that the above review of the mailer is devoid of my usual criticisms of Mr. Herman’s liberal stances on issues as this mailer avoids any mention of policy whatsoever.